To my knowledge, Lance Stephenson remains the only player in the NBA who has a sneaker deal with And1. (Correction: AND1 also has deals with rookies Isaiah Canaan of the Rockets and Jamaal Franklin of the Grizzlies.) Through this partnership, the company and the player have continued to find interesting ways to promote themselves as Lance’s star has risen along with his play over the past two seasons.
For Stephenson, the biggest moment came in his “Sir Lancealot” All-Star campaign video.
Yesterday, the company and Lance played off that viral sensation to unveil a pair of “Sir Lance A Lent” sneakers that he wore during last night’s loss to the Warriors in Indiana.
I’m a bit of a traditionalist when it comes to kicks. I remember shaking my head when the Foamposites that everyone so seems to love came out. And I feel the same way about the recent trend of neon-colored kicks and Kobe-led rainbow bright numbers that all the younger guys like to rock so much. I’d much rather a clean, sleek sneaker with two or three main colors. So, yes, all of you should stay off of my porch for the foreseeable future and, no, you are not getting your baseball back.
Still, I actually kinda like these Sir Lance A Lents, so named because they debuted on Fat Tuesday (the day before the start of Lent) and look like the ungodly spawn of a king cake and a gilded age Louis Vuitton luggage knock off. (And also a rip off of the KD5s.)
Tags: Carnival Of The NBA