In acquiring Tyler Hansbrough, the Pacers know they have been graced by greatness.
Greatness in moving product, that is. Buckaroo Banzai has appeared in several commercials already and looks poised to someday reach the acting pinnacle once achieved by his own GM, Larry Bird.
See, Larry was Tyler before there was a Tyler, and The Legend was known as quite the endorsement draw himself. And if you watch the commercial below, you can see why. (video via Basketbawful)